Critical digital infrastructure and continuity solutions vendor Vertiv has appointed Multimedia Technology (MMT) as its new distributor for its power, cooling and IT infrastructure solutions in Australia.
The distribution agreement provides MMT's over 5,300 channel partners access to Vertiv's full product portfolio.
This includes the company's single-phase uninterruptible power supply, precision cooling and rack solutions as well as Vertiv SmartCabinet 2-M and Vertiv SmartRow2 – both self-contained data centres designed for edge computing applications.
“We’ve all seen AI and particularly generative AI advance quickly, and the critical infrastructure needed to power and cool it needs to be just as closely watched," said Johan Meyer, CEO at MMT.
"We know all too well the damaging effect power interruption and heat creation in high density computing can have on hardware and data."
"Our IT partners rely on us to deliver a full IT solution that will perform no matter what. So, it became clear that an alliance with Vertiv was the logical next step."
“This forms part of a broader strategy to deepen our IT capability. Our system integrators and managed service providers are seeking to address their power supply and cooling concerns when helping businesses leverage their IT and AI deployments."
"With Vertiv, we’re extending expert support in this space by removing the pain points in hardware procurement and creating a more streamlined experience for our channel partners.”
Vertiv said the agreement allows MMT's channel partners to "benefit from enhanced AI specialisation, and targeted small and medium enterprise capability."
In addition to working with MMT, Vertiv will continue to work with electrical and mechanical distributor Orion, supporting channel partners and contractors with their customers' power and cooling requirements.
“MMT offers a breadth of solutions that align seamlessly with Vertiv’s suite of critical infrastructure solutions, supporting the ever-growing demands of IT and AI-related workloads,” said LuLu Shiraz, ANZ sales director at Vertiv.
“Choosing to partner with MMT was a natural decision, given their customer-centric approach as a distributor. This partnership will leverage our market-leading solutions, solidifying our position as leaders in the industry.”
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