Telstra's Netflix streaming TV device will cost $109

Telstra broadband customers will get exclusive access to the telco's video on demand streaming device when it goes on sale on 27 October for $109.

The telco is reselling a white-labelled Roku 2 streaming device as part of its Telstra TV service, which will first launch with 15 video stream apps, including Netflix and Presto, with Stan coming in November.

Users can only purchase the device from Telstra's retail and online stores if they have a Telstra account ID.

Customers who purchase Telstra TV before Christmas will receive a three-month subscription to Stan and Presto.

Telstra is also offering $15 credit on its new release movie streaming service BigPond Movies.

Telstra and News Corp are behind pay TV network Foxtel, which is a 50 percent owner of the Presto streaming service with Seven West Media. Rival streaming service Stan is a joint venture of Nine Entertainment and Fairfax Media.

Joe Pollard, managing director for Telstra media and marketing, said: "In Australia, since March, with launch of Netflix, Presto and Stan, I think it’s surprised us all with the pent-up demand that consumers had for those products. What that means is that consumers are going to be overwhelmed with choice.

"One of the things that we’ve been very cautious of about doing was picking a partner that had a really great user interface to bring all of those choices together in a really simple and easy way."

Roku manufactures digital set-top boxes and streaming devices that compete with Apple TV and Google Chromecast.

The unique combination of Presto, Stan and global streaming behemoth Netflix could see Telstra fast win share of streaming TV market.

Telstra TV replaces T-Box, Telstra’s digital set-top box for streaming Presto and free-to-air TV. Telstra discontinued TBox on 2 September but will continue to support existing customers.

"We consider ourselves more than a telco and more than a media company," said Pollard.

"We want to lead the industry by giving consumers great choices in content. Providing the broadest array of content on the best networks, whether or not that’s the NBN, our fixed network or mobility."