Microsoft’s entry into the tablet market has been even worse than many anticipated with less than 1.5 million units sold so far, according to a new report from Bloomberg.
The story which appears to have been sourced from three unnamed people within the company suggests that Microsoft has sold just over a million Surface RT’s and less than half a million Surface Pro’s.
This contrasts with early analyst predictions that Redmond would be able to shift over two million Surface RT’s in the December quarter alone. An earlier CRN report said Microsoft only sold a million Surface tablets in total in that quarter and these latest figures suggest things are not improving, and may even be getting worse. By comparison, Apple shifted almost 23 million iPads in the December quarter.
According to Bloomberg, “The poor reception for Surface, unveiled last year, adds to challenges facing Microsoft’s Windows unit, which brings in a quarter of the company’s revenue. The devices are Microsoft’s first direct attempt to grab a slice of the surging market for tablets, seeking to take on Google and Apple and prove that Windows has a place in a world of touch screens and smartphone applications.”
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