Citrix has announced that six Australian partners have achieved specialist status since the introduction of the concept at the start of the year, allowing them a lower sales threshold to be in the gold tier.
The vendor is pushing the new technical accreditations as a way for partners at any tier to differentiate themselves from the competition by "demonstrating in-depth technical expertise".
While Australian partners must achieve $300,000 annual sales to be eligible for the gold tier, the threshold is $200,000 for a company with specialist status.
Canberra provider Oobe was the first Australian company to achieve the feat in June, with Thomas Duryea, Teba, Dienst Consulting, Data#3 and Cloud Solutions Group since joining it.
"Being recognised as a Citrix Specialist in this space [is] a key differentiator for us, assuring current and future clients we are experts in satisfying their business needs," said TD mobility and collaboration practice manager Damian Zammit.
The four tracks of specialisation are virtualisation, networking, mobility, and 'networking and apps'. Platinum partner Oobe is the only Australian company to be certified in all four areas.
Citrix ANZ channel sales manager Belinda Jurisic told CRN that the specialisation scheme distinguishes itself from other vendor programs due to two conditions of entry.
"[There is] a practical, 'lights on' exam. They have to have a technical person sitting for a couple of days," she said. "And the other part is that they also need to get customer validation of the work they've previously done."
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