Samsung Electronics Australia expands WBT's distie remit

Samsung has signed a deal for World’s Best Technology (WBT) to distribute its Mobile eXperience rugged mobile and tablet range.

With this expansion of the company's existing distribution remit, WBT is now the first Australian distributor to have access to Samsung's complete B2B suite, spanning Mobile, Audio-Visual Display, Home Appliances, and Air Solutions.

Samsung's rugged portfolio includes smartphones and tablets designed for various work environments, featuring IP68 ratings and MIL-STD-810H for performance, and protected by Samsung Knox built-in security. 

"There is a growing appetite for custom, enterprise-ready technology products being rolled out as an ecosystem that is fully connected. Specifically, within accommodation scenarios, across various sectors," Gino Casha, head of MX B2B at Samsung Electronic Australia, said.

“With this growing demand, diversifying our distribution mix and having mobile or tablet at the core, is critical. By partnering with WBT, we are both growing our network to provide greater customer access, while also offering a bespoke integration option to prospective customers.

"Through our latest expansion, we are ensuring our MX solutions are considered, given a mobile or tablet has multiple touch points and are critical in controlling and managing an integrated solutions ecosystem.”

"Mobile phones and tablets are at the centre of enterprise connectivity, and allow for greater control and synergies," Jaiden Maggs, sales director at World's Best Technology, said. 

"By providing the full ecosystem suite, it strengthens WBT's ability to deliver integrated technology solutions to our channel partners, enabling Samsung to scale its reach through their established expertise in design, installation, and solution deployment. 

"By combining Samsung's innovation with our specialist capabilities, we are positioned to unlock new growth opportunities across commercial and accommodation verticals."