Invotec has become the 300th reseller to sign up to Affiniti’s digital marketing service, PartnerReach.
The PartnerReach program provides IT resellers with a monthly email newsletter for free, sending it to the target audience and tracking reader engagement.
Affiniti managing director Joel Montgomery said that its success has surpassed expectations. “Our goal was to sign up 200 partners in the first two years, but fortunately the service has outperformed predictions and is delivering exceptional results,” he said.
The service launched in October 2012 and is fully subsidised by IT vendors. Montgomery said partners were interested in Google re-targeting and telemarketing and it would look at extending its services.
Affiniti also lists Dell, Lenovo, HP and Cisco as customers.
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