Red Hat has launched its Specialised Partner Program, formerly piloted as Partner Practice Accelerator, aiming to drive enhanced industry recognition for validated partners and provide clearer pathways for partners to develop and showcase skills in high-demand areas.
With this, Red Hat is extending the available partner specialisations beyond Red Hat Ansible Automation Platform and Red Hat OpenShift to encompass additional products like Red Hat Enterprise Linux (RHEL) and RHEL AI.
The existing specialisation for Red Hat OpenShift will be divided into specific focus areas, including virtualisation, containers and application development.
Qualifying partners will be recognised as Red Hat Specialised Partners categorised by their associated technical skills, such as Red Hat Specialised Partner - Mission Critical Automation or Red Hat Specialised Partner - AI Platform.
The new Red Hat Partner Demand Centre, featuring the Red Hat Campaigns and Demand Generation platform, is designed to help partners more easily deliver marketing campaigns, content and programs.
This enables partners to autonomously launch ready-made marketing campaigns and create workshop and webinar registration pages, promoting joint Red Hat solutions to their customers and prospects.
Key benefits of the platform include autonomous campaign execution, customisable content, comprehensive activity and lead tracking and an extensive content library.
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