Pure Storage rebrands to Everpure, announces acquisition of 1touch

Pure Storage has rebranded to Everpure in a move the company stated reflects the "greater impact from reshaping storage to defining the future of data management".

The company also announced it has entered into a definitive agreement to acquire 1touch, a company that offers "complete visibility" into the business value of all data by automating the discovery process and inventory.

The acquisition of 1touch, of which terms weren't disclosed, will intend to extend Everpure’s data management capabilities by adding data discovery and semantic context to the Everpure Platform.

By integrating storage with 1touch’s ability to discover, classify, contextualise, and enrich data across all datasets and any environment - from SaaS to the edge - Everpure will aim to ensure enterprise data is inherently AI-ready at the source. 

The transaction is expected to close in Q2 FY27.

“Everpure reflects the company we have become as we help enterprises unleash the full power of their data. It captures the power of our Enterprise Data Cloud architecture and adaptability of Evergreen, reinforcing what has always set us apart as we redefine important markets,” said Charles Giancarlo, CEO of Everpure.

“With 1touch, we are taking the next step in helping organizations not only gain control of their most valuable asset—data—but also understand, enhance, and contextualize that data for actionable intelligence.”

"Data is the lifeblood of the AI era, but without the proper controls and semantic context, it remains an untapped resource,” said Ashish Gupta, CEO and president, 1touch.

“By joining forces with Everpure, we can eliminate the barriers that have kept enterprises from realizing the true ROI of their data. Together, we will further expand the Everpure platform to provide a level of contextual intelligence that is unmatched in the industry—giving customers the foundation they need to move AI projects from pilot to production at record speed and trust.”

Pure Storage will begin trading as Everpure on the New York Stock Exchange as of March 5, 2026. The ticker symbol (NYSE: PSTG) will remain unchanged.

Last month, the company (while still Pure Storage) made significant changes to its partner program, including a new top tier that will be “unapologetically difficult” for partners to reach.