Resellers shouldn't be concerned about losing potential revenue due to Distribution Central's push into the cloud market, the distie has told its partners.
DC launched its cloud strategy last year, and this week showed off its new hybrid cloud "demo facility" at Equinix's Sydney data centre.
APAC general manager at DC, Steve Jones, said the rollout of DC's CloudPOD stacks and implementation services had raised some concerns from resellers that it would "be taking away a potential revenue stream."
"Are we there to take away from what they're currently providing? Absolutely not," he said.
"If the reseller has all the experience that's required then they can implement this service itself. But we have services we can wrap around the channels' existing services to make this happen. So we're not there to take away the services, we're there to add to the services."
[Related: See inside Equinix's 2000-rack Sydney data centre]
The distie has taken six racks within the Alexandria data centre, and is inviting reseller partners to bring in their customers to view demonstrations of its NetApp Private Storage for AWS cloud solution.
The NetApp solution was the first of the company's CloudPOD stacks launched last year - the demo facility now gives resellers the opportunity to show potential customers something tangible.
"You can physically go and see that this is going to be housed in Alexandria," Jones said. "It's not something that's going to reside in the US or somewhere overseas."
The company has held demonstrations for partners this week, and hopes to have 30 active resellers signed up with the next six months.
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