NZ software consultancy Custom D signs SCA with AWS

Custom D, a New Zealand-founded software consultancy with expertise in cloud and AI infrastructure, today announced a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS).

The agreement, announced at AWS re:Invent 2025, will help fast-track the global rollout of Caitlyn, its embedded generative AI (GenAI) platform, built with Amazon Bedrock, that's already being used across agriculture, finance, media, and research sectors.

Caitlyn is designed for data-heavy, knowledge-rich environments. It can process and reason thousands of documents, multimedia files, and complex datasets without losing accuracy, the company claims.

This new agreement gives Caitlyn and Custom D access to dedicated AWS resources, co-selling support, and deeper alignment with AWS architecture and security best practices. 

The strategic collaboration will focus on expediting the rollout of Caitlyn across Australia, ASEAN, Canada and United States, with help from AWS programs (including the AWS Generative AI Competency), credits, and technical support.

It will also aim to drive real-world implementations of Gen AI that deliver business value; solve sector-specific problems, starting with agriculture, compliance, and culture; and bring more visibility to local innovation through case studies, events, and content that showcase what's working across New Zealand, Australia and beyond.

Caitlyn combines generative language models with Retrieval-Augmented Generation (RAG), intending to unlock insights from a customer’s own data sources, including customer interactions, domain knowledge bases, or internal documentation.

The embedded AI intelligence layer fits into existing platforms, tuned to each client's language, domain, and data. It is secure by design, context-aware, and runs entirely within the customer's AWS environment to ensure full control over IP and privacy.

"This agreement supercharges everything we've built with Caitlyn," said Julie Ryan, co-founder of Custom D.

"It gives us the resources, support and credibility to deliver secure, embedded AI faster, and help more organisations make GenAI work in the real world."

“Custom D exemplifies what Gen AI deployment with precision and effectiveness looks like, helping customers navigate the complexity of AI to drive real impact," said Chris Casey, director of AWS partnerships for Asia Pacific and Japan.

As one of the first AWS Partners in APJ to achieve our Generative AI Competency, they've proven their ability to drive meaningful outcomes in industries where accuracy, security and regulatory compliance are mission-critical requirements. This agreement will accelerate that impact across more sectors where local innovation matters most."