Nine Entertainment unifies reporting, analytics with Domo and Altis Consulting

Nine Entertainment Co has US-based software company Domo to provide it with an AI and data platform designed to consolidate analytics tools, modernise Nine’s data stack and enable self-service insights across its business.

The various mergers and consolidations that created Nine led to the accumulation of multiple analytics tools and siloed reporting environments, which in turn made it hard to maintain consistent metrics and a single source of truth.

After a competitive evaluation, Nine went with Domo's offering because of its intuitive user interface, cost-effective model and ability to support both business users and analysts within a single, governed platform, the company said.

Nine also cited Domo’s production-ready natural language querying capabilities as a key differentiator, enabling non-technical users to explore data independently while maintaining governance and trust.

Delivered in partnership with Sydney-based data and analytics consulting firm Altis Consulting, Nine worked with Altis to rationalise a large volume of reports into a smaller set of key reports, clarify reporting usage, and convert existing datasets and legacy reports to the Domo platform to support a governed, self-service analytics environment.

Nine is using Domo Apps to build reusable, role-based data experiences across the organisation, and by leveraging shared components and common calculations, the Nine team is standardising logic while reducing duplication and rework.

Looking ahead, Nine plans to introduce workflows that monitor data patterns and alert teams to emerging trends.

“As simplification and modernisation are central to our data strategy, consolidating onto a single analytics platform became essential,” said Barry Quinn, head of analytics insights at Nine.

“Managing multiple platforms created unnecessary friction and made consistent reporting harder than it needed to be."

“Nine is a great example of a modern media company rethinking how data actually gets used day to day,” said Peter Steggall, vice president of APAC at Domo.

“They were looking for more than just dashboards; they wanted fewer tools, faster delivery, and something their teams could actually use. Domo gives them a foundation they can build on over time.”

“This project went beyond migrating dashboards,” said Katrina Pilcher, chief operating officer at Altis Consulting.

“We helped Nine streamline reporting and fully leverage Domo to meet complex requirements and enable trusted, self-service analytics.”