NEXTGEN and AWS extend partnership

NEXTGEN has entered a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to help SaaS organisations and technology partners across ANZ modernise their cloud infrastructure, strengthen cybersecurity, and advance GenAI solutions

NEXTGEN - already an AWS distribution partner - will help traditional Independent Software Vendors (ISVs) migrate from on-premises environments to AWS, aiming to become the primary transaction channel for ISVs in AWS Marketplace locally.

Its Smart Channel Aggregator platform claims to simplify AWS Marketplace engagement using AI-powered analytics and automated onboarding to streamline product listings, pricing, and go-to-market strategies.

The platform has delivered 40% faster sales cycles and 27% improved win rates, according to the company.

NEXTGEN will also support AWS in expanding its partner network and help organisations adopt AWS technologies, with a focus on generative AI and leveraging initiatives like the AWS ISV Accelerate Program.

NEXTGEN provides partners with technical enablement, standardised onboarding, and co-marketing support.

“Through this strategic agreement, we’re unlocking new opportunities for growth, innovation, and customer success," Emma Davidson, VP of cloud at NEXTGEN, said.

"With a strong team, advanced channel services, and a focus on cybersecurity and GenAI, we’re enabling AWS Partners to do more than ever before on AWS.”

"Our strategic collaboration with NEXTGEN marks a significant evolution in our distribution strategy by aligning on goals that drive specific customer outcomes, not just partner activation, to accelerate customer value on AWS," said Chris Casey, AWS director of partnerships for Asia Pacific and Japan.

"Through NEXTGEN's deep expertise and specialised platforms like moat55, built with Amazon Nova Pro, we're helping partners and customers accelerate their AWS journey, drive generative AI innovation, and deliver meaningful business value."

NEXTGEN is also supporting the launch of the AWS Asia Pacific (New Zealand) Region through collaboration and partner enablement.

NEXTGEN brought together seven New Zealand AWS partners, each a specialist in AI, security, cloud migration, communications, contact centres, and app development, to help local organisations harness the power of AWS.