MSI expands ANZ channel presence through distribution partnership with Bluechip Infotech

High-performance computing and AI-driven solutions provider MSI has signed a distribution deal with Bluechip infotech.

The collaboration marks a milestone in MSI’s expansion across the ANZ region, enabling broader access to its growing portfolio of business and enterprise solutions through Bluechip’s extensive channel network of reseller partners, MSPs, and system integrators across Australia and New Zealand.

Through this partnership, MSI will introduce a range of products to the market, including business and commercial laptops, Professional monitors, All-in-One (AIO), Mini PCs, and desktop systems, Edge AI PCs, AI servers, and Rugged tablets.

The partnership aims to empower channel partners with access to MSI’s  technologies, supported by Bluechip’s value-added services, including technical enablement, marketing support, and localised logistics.

“Partnering with Bluechip Infotech represents a major step forward in strengthening MSI’s channel ecosystem in Australia and New Zealand,” said Jerry Lu, general manager at MSI Australia.

“Bluechip’s strong relationships with resellers and deep market expertise make them an ideal partner to bring MSI’s latest business and AI solutions to more customers across the region."

“As AI adoption continues to accelerate, partners are looking for scalable solutions that span endpoint devices through to infrastructure,” said Willy Harsono, director of marketing and alliances at Bluechip Infotech.

“MSI’s portfolio allows our channel partners to address a broader range of customer requirements across AI PCs, commercial devices, and server solutions.”

Earlier this year, CyberQP, a zero trust access management platform for MSPs, also signed a distribution deal with Bluechip Infotech.