Microsoft's Sarah Bowden joins Pax8

Pax8 has appointed Sarah Bowden as SVP of sales and marketing for the Asia-Pacific (APAC) region.

She will lead the region’s sales and marketing strategy and partner engagement, reporting to Lindsay Zwart, EVP and GM of APAC at Pax8. 

Bowden spent 15 years at Microsoft in senior leadership roles across Asia, most recently leading Microsoft’s Asia channel and partner ecosystem.

Her career at Microsoft spans a variety of roles within Enterprise, Small and Midmarket customers, startups, and ISVs, with a focus on partner strategy, go-to-market execution, and scaling cloud, data, and AI adoption through diverse partner models.

Bowden said the pace of change across the region presents a significant opportunity, and Pax8’s partner-first model and Marketplace, combined with a strong focus on innovation, create the right foundation for accelerated growth.

"I’m looking forward to working with our teams, partner community and vendors to support sustainable growth, bring greater clarity to a fast-changing market, and deliver meaningful, measurable impact across APAC," she said.

“We are thrilled to have Sarah bring her extensive partner and industry experience to Pax8,” said Zwart.

“Sarah’s growth mindset, knowledge of the region along with her partner and ISV sales experience make her the perfect fit to drive our continued growth and success across APAC.” 

Bowden took to the stage at Pipeline 2024 to lay out the next steps in the Microsoft AI partner journey.