Logicalis Australia taps Dicker Data to scale Microsoft cloud business, find AI opportunities

Logicalis Australia has stepped up its partnership with Dicker Data to help scale up its Microsoft cloud business, and with an eye to AI partnerships and other opportunities with the distributors’ partners.

The company will white-label Dicker Data’s Microsoft Cloud Service Provider (CSP) customer service portal, enabling  Logicalis’ customers to view, provision and self-manage Microsoft licenses and Azure Cloud consumption via Dicker Data’s portal.

Logicalis will also receive assistance with accounts and invoicing processes.

This will help take Logicalis Australia’s longstanding relationship with Dicker Data “to the next level”, said Logicalis Australia head of AI, cloud and data Leon Scott.

Scott told CRN Australia that Logicalis Australia “felt it was time to partner with an organisation that can help us scale [our Microsoft CSP] business on all fronts, not just from a sales perspective.”

“Having worked with them for such a long time, we know their capability, their pedigree, and so we've decided to back a horse, especially as it comes to the Microsoft CSP side of things, and partner with Dicker Data for a number of different reasons.”

Scott cited the need for operational efficiency as one of those reasons.

Another reason is for the partnership is Dicker Data’s work around AI and Logicalis Australia “wanting to be at the forefront of that.”

“They can give us that scale that we need in areas that we may not have deep expertise in, around that AI space, through their partner-to-partner program,” Scott said.

Scott also noted that access to Dicker Data’s network of partners will enable Logicalis to tap into new markets.

“We've also got the ability now to provide services to smaller partners in the Dicker Data community,” he said.

“We can now work with Dicker to tap into a market that we'd never previously had access to or even thought to have access to.”

Dicker Data's cloud business manager Paul Randazzo said the company is keen to partner with Logicalis and act "as an extension of their team, supporting them with our value-added services to grow their Microsoft practice and serve their customers.”

“We’re thrilled that Logicalis has chosen to align with Dicker Data and look forward to supporting their go-to-market acceleration, particularly in Microsoft Azure and scaling to the SMB segment," he said.