Logicalis Australia expands Erica Smith’s remit

Logicalis Australia has expanded Erica Smith's remit to head of marketing and vendor alliances in a new role unifies brand strategy, demand generation, and partner engagement to turbocharge growth and channel alliances across the company.

Smith's expanded scope brings the Vendor Alliances function under her leadership, aligning marketing, vendor strategy, and go-to-market execution with the aim of strengthening Logicalis Australia’s brand presence and deepening relationships with key technology partners and the broader channel ecosystem across hybrid cloud, security, AI, networking, and digital workplace solutions. 

As part of this transition, the Alliances function will now operate within a newly structured Marketing and Vendor Alliances team, with Smith leading a newly created team of seven across Australia and Malaysia.

With capability spanning demand generation, strategic alliances, campaign execution, business development, and partner program management, the team is designed to operate as an integrated growth engine.

Smith joined Logicalis Australia in late 2025 as head of marketing, and prior to this, was chief marketing and alliance officer at Blue Connections IT.  

"Erica’s leadership is strengthening Logicalis Australia brand awareness, deepening our strategic partnerships, and creating more cohesive go-to-market programs that support sustainable growth across the business," Lisa Fortey, GM of Logicalis Australia, said.

"I am delighted she leads this expanded remit, with a fresh new team full of passion and energy for accelerating growth.”  

"Bringing marketing and vendor alliances together creates a powerful opportunity to align brand, demand generation, and partner strategy under one clear vision," said Smith.

"My focus is on streamlining processes, strengthening vendor engagement, and elevating the Logicalis brand in Australia. By aligning structured partner planning with clear go-to-market motions, we can better connect vendor investment to commercial priorities and customer outcomes."