JB Hi-Fi has rescued the channel of Chinese smartphone vendor Oppo after the collapse of Dick Smith.
The electronics retailer will stock Oppo’s entire device range, which includes the R7s, R7 Plus, F1 and the new flagship R9 and R9 Plus smartphones. JB Hi-Fi will also stock Oppo phone covers, cases and chargers.
Oppo Australia’s marketing director Michael Tran said he was pleased with the vendor’s progress in Australia so far.
“We know from customer feedback that when Aussies experience our products, they fall in love with them,” said Tran. “Our partnership with JB Hi-Fi will help us get into the hands of Aussies nationwide, which is very important in building our brand."
Dick Smith scooped an exclusive retail agreement to sell Oppo’s R7 and R7 Plus in June last year. The retailer went on the offensive by opening dedicated kiosks in 150 stores alongside Apple and Samsung.
After Dick Smith fell into administration, Oppo began talks with other resellers to stock its devices.
Tran told CRN that Oppo was left in the dark on its retail future after Dick Smith’s assets were acquired by Kogan in March. Optus was signed on to sell Oppo’s budget F1 smartphone in its retail stores. Optus also sells the Oppo R7 on a $40-per-month plan.
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