IT automation software provider, Kaseya empowers MSPs

A part of the “Marketing Toolkit” element of Kaseya’s emPower program, MSRP was a result of its ongoing efforts to "empower" its customers to exceed expectations and effectively transition their business to the managed services model.

Tim Dickinson, country manager of Kaseya ANZ told CRN, the vendor was currently witnessing massive changes in the IT service and support industry as operators are starting to rapidly move away from the “break/fix” business model to more customers focused on “Proactive Managed Services”.

“As we are a software vendor specifically focused on the continuous development of a fully integrated, web based IT automation tool for system integrators who are looking to becoming managed service providers, we have launched this program to assist in the education and ongoing success of our rapidly growing partners,” he said.

The program assists all Kaseya partners in making a quick transition from the inefficient “Break/Fix – Reactive” business model to the more profitable “Proactive Managed Services” business model. One of our main goals with the program is to educate the system integration market here in Australia of the significant benefits of moving to become a managed service provider (MSP), said Dickinson.

Currently Kaseya has 150 partners in Australia and New Zealand using its platform to deliver managed services to their customers.

“We have passed the stage of “early adoption” and are now becoming mainstream as end-user customers are now starting to demand managed services and SLAs from their IT service and support providers. Kaseya is not a hard sell company – our prospective partners can download and evaluate our software directly from our website, there are no contracts to sign with Kaseya and IT companies can pay for the software with a nominal initial deposit and an interest free monthly payment program to match their new revenue streams,” he said.

Kaseya also holds partner seminar programs in Australia and New Zealand on a quarterly basis to help service providers understand more about the MSP business model, said Dickinson.