Fujifilm Business Innovation Australia appoints Yoshinori Nagata as new MD

Yoshinori Nagata has been appointed Fujifilm Business Innovation Australia’s new managing director and head of Oceania sales operations. He took over the reins at the beginning of April, and slides into the seat previously occupied by Yasuyuki Matsumoto, who is being kicked upstairs to a global leadership role with the firm in Tokyo.

Nagata has three decades of experience with Fujifilm BI, having held senior roles in areas including sales and international marketing across both Japan and APAC.

He said he is honoured to lead Fujifilm BI Australia into its next chapter, and outlined his vision is to deepen customer relationships and accelerate the organisation’s digital transformation initiatives.

“Australia represents a key market in our global operations,” Nagata said, noting the local market is known for its innovation and adoption of new technologies.

Outgoing MD Matsumoto expressed gratitude for his time running the Australian operations and stated his confidence in Nagata’s leadership. He said he will continue to work with Fujifilm BI’s Australian teams in his new role.