Telstra's budget telco brand Belong has revealed its first two SIM-only mobile plans that will go on sale this Sunday though Coles and JB Hi-Fi.
The first plan costs $25 per month and comes with 5GB of data, while the second plan includes 15GB of data for $40 per month. Customers can pay an additional $5 per month for unlimited national calls and text, or $10 per month for unlimited calls and text to standard numbers in Australia and 10 other countries.
Belong's plans include data banking, allowing customers to roll any unused data into next month's billing cycle. Customers can also give their unused data to other Belong mobile customers through the Belong app.
Customers will receive double their first month's data for signing up at launch. Belong said that it will not top up data automatically, and manual top ups will cost $10 for an extra 2GB.
Telstra chief executive Andy Penn announced that Belong will broaden its products into mobile plans in order to target the "price-sensitive market," which the telco estimated to make up 25 – 30 percent of the mobile market by 2020.
Belong was opened in 2013 and has more than 150,000 fixed broadband customers, including more than 70,000 NBN services.
Belong managing director Antony de Jon said: “Price-savvy Australians don’t like paying for things they don’t use which is why we’ve been very deliberate in our approach of offering calling and text services as add-ons, turning conventional SIM-only plans on their head by providing mobile plans that just include data.
“And to help our customers get even more mileage from their monthly allowance, we offer unlimited data banking – a first for SIM-only plans in Australia.”
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