DiData recruited to sell EMC’s Avamar

Global vendor EMC Corporationt has entered into a channel partnership agreement with Signature Velocity Partner, Dimension Data, to sell EMC’s Avamar product suite, a data de-duplication, back-up and recovery services to enterprises.

Dimension Data will offer the Avamar suite of software solutions to Australian enterprises and medium businesses, to help improve data protection methods, improve back-up and recovery times, and reduce the amount of data residing in their storage area networks.

EMC acquired Avamar last year for US$165 million and the company’s advanced data de-duplication software technology allows enterprises to transform their data-protection process. The Avamar software solution eliminates the transmission of redundant backup data that is sent over the network and saved to secondary storage. This diffuses the enormous amount of data growth both in core data centers and out at remote offices for small and large enterprises.

Ronnie Altit, general manager, data centre solutions at DiData said the Avamar technology from EMC would provide enterprises of all sizes with a solution to the problems they face in managing costly back-up and recovery processes and he said that initial feedback from the market towards the technology was extremely positive.

“There is a real need in the market for the Avamar technology, which gives enterprises a strong incentive to back-up their information to disk, rather than tape,” he said.

David Henderson, general manager of channels for EMC, ANZ said Avamar’s next generation data back-up solutions provide companies with the ability to manage rising data volumes and protect valuable corporate information through speedier and more efficient data management techniques.

He said Dimension Data has invested significant amounts of money and resource in enabling their sales, presales and service team to go to market with the EMC Avamar product set.

“They are the first partner to register and attend our presales and services training and as a result will be the first EMC channel partner to deliver Avamar services in A/NZ,” said Henderson.