Dicker Data inks ANZ distie deal with Adobe

Dicker Data has signed an agreement with Adobe to distribute its full range of digital media solutions in Australia and New Zealand (ANZ).

Effective from 4 March 2024, the agreement follows a distribution review process undertaken by Adobe throughout late 2023.

Dicker Data said Adobe's solutions will "unlock a new solution segment" for the company and its 12,000 partners across ANZ.

“Today marks a significant milestone in the growth of our software business. Adobe has recognised the value that our people, our marketplace and our wider organisation can bring to their well-established ecosystem and we’re committed to helping them accelerate their business in Australia and New Zealand," Dicker Data's executive director and COO Vlad Mitnovetski said. 

"As the largest software distributor in ANZ, our marketplace and digital partner experience continues to be a strong focus for us."

"We’re investing for the future with Adobe by deploying new features and digital capabilities that will make it easier for partners to track, manage and transact their Adobe business.”

Dicker Data said Adobe is a complementary fit to several of its existing lines of business and that the agreement represents significant milestone in the evolution of its software portfolio.

The agreement is also in line with the Dicker Data's commitment to continually evolve its vendor and solution lineup to help partners take advantage of growth opportunities.

“We are pleased to announce Dicker Data as our new distributor in Australia and New Zealand," said Brent Irwin, Adobe Asia-Pacific senior director of SMB, education, channel and retention.

"Dicker Data’s advanced cloud marketplace, extensive partner network and deep understanding of the local markets supports our ongoing commitment to delivering the best digital experiences for our customers.”