Datacom appoints director of market strategy and GTM

Datacom has appointed Aram Lauxtermann as director of market strategy and GTM.

Lauxtermann will lead the evolution of Datacom’s market strategy and go-to-market model, working closely with teams across the business and the GTM to accelerate strategic growth, insights and enablement.

Most recently, he served as chief technology and innovation officer for Avanade, where he led strategic initiatives across AI, data, software and cloud.

Previous roles with Avanade included head of tech advisory for the Growth Markets area spanning across APAC, LATAM and UAE.

Prior to that, Lauxtermann was based in Japan as head of data and cloud at KPMG.

Datacom Australia MD Laura Malcolm says Lauxtermann brings deep expertise in aligning technology with business outcomes.

"His experience advising boards and executives across industries will be invaluable as we continue to evolve our strategy and deliver meaningful impact for our customers," she said.

“I’m incredibly grateful to be part of a forward-thinking, customer-centric team," said Lauxtermann.

"Datacom’s commitment to solving real problems and delivering value across the region is something I’m proud to contribute to.”