Cellnet reshuffles management

Cellnet has reshuffled its senior management as the company continues its path toward integration.

The company has moved former MD of IT Wholesale and Cellnet product manager/sales director Daryl Tucker, to the new role of GM sales.

Former Synnex QLD branch manager, Steve Garden, has also been appointed to secure tighter relationships with its vendor partners in a new GM supplier relations role.

The move will free up Cellnet managing director Adam Davenport to concentrate on strategy and the future direction and profile of the business.

The appointments also come as the distributor finalises the positioning of IT Wholesale and Cassa Australia underneath the Cellnet umbrella, Davenport said.

“We are working on a timeline to have [the integration] finished by the end of the financial year and are about 70 per cent of the way through,” he said.

Cellnet was also expanding its sales teams to capture more storage and point of sales opportunities despite two staff recently leaving the distributor’s IBM business in Sydney, Davenport said.

“There’s an opportunity to grow our revenue base so we are actively recruiting staff for our sales teams in NSW, Victoria and Queensland,” he said. “Our work with Acer is also ongoing with various initiatives.”

Staff expansion is a change of tack for the distributor. In October the business reported the retrenchment of about 40 staff as part of a company-wide restructure after it recorded lower-than-expected profit result for the 2004-2005 financial year.

Davenport said the distributor also had plans for promoting a new corporate image due for launch shortly, Davenport said.

These plans included a deal to sponsor a major golf event in April and a tennis tournament later in the year.