Brocade has revamped its channel program to allow partners to either resell Brocade services or have their own services certified by the vendor.
The Professional Services Program will allow "a selective group of channel partners to deliver a wide scope of Brocade IP professional services or resell their own services as Brocade-certified", the vendor said.
A new Support Delivery Program would also allow selective channel partners "to deliver Tier-1 and -2 support, as well as the new Brocade Assurance Limited Lifetime Warranty on select IP networking products".
The SDP is tiered into specialist and professional levels.
"Services are becoming one of the most important elements of a successful partner's portfolio and can often be the foundation for expanding the partner's role from trusted business advisor to trusted technical advisor," said Adeline Phua, senior market analyst, IDC Asia Pacific Networking Research.
"The new service and support offerings from Brocade help enable incremental revenue opportunities and improve customer satisfaction."
Deb Dutta, vice president of Asia Pacific sales at Brocade said, "These new service and support programs will help allow channel partners to deliver the highest-touch customer experience with a comprehensive product and support coverage model.
"It will also further substantiate our program goals to drive partner profitability and return on partnership," he said.
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