Boomi collaborates with Gong for revenue tracking workflows

Data activation company Boomi is collaborating with Gong, which bills itself as a ‘revenue AI’ company, to bring revenue signals captured in Gong natively into the Boomi Enterprise Platform.

Gong said its product goes beyond simply capturing deal activity to surface real-time insights into risk, buyer intent, competitive dynamics, and key engagement signals.

Through this collaboration, these signals can be served through Boomi Connect as live triggers for AI agents built within Boomi Agentstudio, enabling automated, cross-system workflows, from churn prevention and deal acceleration to post-sale expansion, with centralised oversight.

Boomi Connect is designed to provide optimised, governed connectivity to Gong, giving revenue teams access to call data, insights, and rep activity signals with high levels of governance and security.

Gong will also be registered in Boomi’s MCP Registry, making its revenue signals and engagement data accessible to any AI agent on the platform. AI builders get a ready-made, governed data source to act on live Gong signals without building infrastructure from scratch.

Likewise, Boomi is listed as a native integration on the Gong Collective, giving joint customers a governed, real-time gateway to surface Gong's revenue AI - conversation data, signals, engagement insights, and more - directly inside any MCP-compatible AI tool.

A pre-built “Gong recipe” is now available in the Boomi Marketplace, enabling joint customers to quickly deploy workflows without the need for custom development, while Boomi’s Agent Control Tower provides centralised visibility and governance over every agent-driven action initiated by Gong signals, meaning every action in the Boomi Agent Control Tower is logged, auditable, and bound by enterprise policy.

“The agentic enterprise isn’t built on static data, it’s powered by real-time signals that drive action," said Ed Macosky, chief product and technology officer at Boomi.

"With the depth of Gong’s revenue insights, Boomi provides the foundation to operationalise them within its agent network. Together, we’re helping enterprises close the loop between what customers are saying and how they translate those insights into meaningful, automated action."

"The Gong Revenue AI OS orchestrates customer insights across critical revenue workflows, and this integration extends that value across the enterprise," said Eran Aloni, executive vice president of product strategy and ecosystem at Gong.

"With Boomi, we’re enabling organisations to harness Gong’s AI-driven insights and signals within the Boomi Enterprise Platform to drive coordinated outcomes for customers, seamlessly and at scale."