AMD reinforces focus on APAC partners

Caleb Leung, country manager A/NZ AMD Far East, told CRN the vendor has set up an APAC sales and marketing office.

AMD's corporate vice president, Ben Williams has taken over as general manager of the APAC region sales and marketing, based in Singapore.

Countries under Williams' responsibilities include Australia, New Zealand, ASEAN, India, Japan and Korea.

"AMD values our resellers as we acknowledge that they have an important role to play in articulating AMD strengths and benefits to end users," said Leung.

"Based on our resellers' feedback, we have refined and re-launched our Channel Rewards program.

"We have made the program automated allowing resellers to spend more time doing important core business rather than being distracted filling out claim documents."

He said the Channel Rewards structure is also designed to give support to a wider range of AMD's resellers and their customers, through branding packs, information booklets and channel promotions.

The vendor's announcement rolls off the back of its recent release of six-core server processors (code-named "Istanbul) with direct connect architecture for two, four and eight-socket servers. 

Systems based on Six-Core AMD Opteron processors are expected to be available beginning this month from leading OEMs including Cray, Dell, HP, IBM and Sun Microsystems, along with support from motherboard and infrastructure partners. 

HE, SE and EE versions of the Six-Core AMD Opteron processor are planned for the second half of 2009.