Hisense has appointed Alloys as its newest Australian distributor, joining its audio visual product portfolio.
The partnership covers Hisense's commercial display solutions including its digital signage panels, LED displays, window facing signage and interactive displays.
Alloys said the deal with Hisense solidifies its status as the premier marketplace for AV solutions and supports its strategic emphasis on providing state-of-the-art AV displays and projection solutions.
"The addition of Hisense to our product family not only complements our current AV portfolio but significantly enhances it," said Paul Harman, CEO of Alloys.
"We're committed to delivering comprehensive solutions to our partners, and this collaboration exemplifies our mission to equip our clientele with the latest and most advanced AV technology in the market."
This deal with Hisense comes after Alloys secured several other distribution partnerships in the first quarter of 2024, including with IP audio solutions provider Algo and intercom services vendor Akuvox.
In March, Alloys opened a new distribution centre in Brisbane that is eight times the size of its previous location in the city.
"Joining forces with a dynamic company like Alloys allows us to expand our reach within Australia's vibrant market," said Manuel Molina, country sales manager at Hisense.
"Together, we aim to deliver unparalleled display solutions that will transform businesses and customer experiences."
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