$1.8m deal sees Invigor score yet another acquisition

Australian big data solutions provider Invigor has acquired mobile data analytics provider Amethon for $1.8 million.

“The acquisition positions Invigor as provider of real-time competitor and real-time consumer analytics through the combination of Invigor Insights and Amethon platforms,” said Gary Cohen, executive chairman of Invigor – named by CRN in August as one of the five ASX-listed companies to watch.

A statement to the ASX described Amethon as an operator in the mobile data analytics field “delivering subscriber data through advanced network analytics and content tracking solutions”. The platform works with both “telcos and wifi networks”.

Amethon’s portfolio boasts an e-health network contract with a “major local telco” customer that will involve more than $1 million in annual licence fees over the next seven years.

Amethon’s non-executive director Paul Salter will join Invigor’s board as a result of the buyout. The transaction will be completed with a mixture of cash and Invigor shares.

“Paul has a wealth of experience in communications and technology, and his skills will complement those of our current board members,” said Cohen.

Sydney-headquartered Invigor has been busy making acquisitions this year as it transforms itself under new management. The firm has shifted its focus from technology investment to big data, business intelligence and consulting, even opening a development centre in India in July.

Amethon started in 2000 as a mobile games maker. According to the company, the data analysis business ramped up after the intellectual property and staff acquisition of Aimstats in 2007. Chief executive Michael Stone has been with Amethon since 2006.