The right partner and technology are critical for implementing an optimised storage strategy

The volume of data that businesses create, store and use is growing at an exponential rate that exceeds the capacity of traditional storage management. Every day, organisations collect, create and use data in new ways to power their business activities. The digitisation of every process is well under way in every organisation ranging from government agencies through to commercial enterprises of every size. And that means they must ensure their storage needs are fit for purpose.

Angela Fox, the Senior Vice President & Managing Director at Dell Technologies for Australia and New Zealand, says the advent of cloud services has offered great flexibility but also introduced challenges.

“Many businesses struggle with how to really maximise the business value they extract from their data. The right technology can support data driven digital experiences and accelerate the automation of processes and systems and run sophisticated and secure workloads.”

An added complexity is the advent of multi-cloud technologies. IDC’ research found almost 93% of organisations have more than three cloud offerings in their environment. Those data silos and the different operating models of cloud providers are creating significant cost and complexity. And the rise of generative AI means ensuring data is accessible, so large language models have access to the most recent data is critical to ensure generative AI applications deliver the best possible answers to queries.

Understanding what the right storage solution for any given workload and process requires expertise, experience and careful planning. Fox says a key to this is finding the right hardware and software partners, and service providers that can help design, implement and manage the best possible solution.

“At Dell Technologies, we enable our partners to help customers in their data and infrastructure modernisation journey,” explains Fox. “The Dell Technologies Partner Program drives profitability for our partners through compelling incentives and our industry-leading Partner First Strategy for Storage strengthens the collaboration between the Dell sales teams and our valued partners.”

The Partner First Strategy for Storage drives for collaboration between Dell Technologies and our partners when solving infrastructure modernisation project across the storage portfolio for our customers. This applies across the entire Dell Technologies storage portfolio, with a focus on jointly solving our customer problems, as well as driving greater profitability for our partners and while providing greater predictability.

By working alongside Dell Technologies, partners have access to a global sales team with broad and deep experience across every industry vertical. Partners also have access to market-leading training across enterprise, hyper converged, unstructured and software defined storage as well as cyber resilient data protection.

To learn more about the Dell Technologies Partner First Strategy for Storage, Click here.