gartner End-User Buying Behaviour Survey

Nearly half of surveyed B2B tech buyers used GenAI to help choose tech, reports Gartner

Nearly half of surveyed B2B tech buyers used GenAI to help choose tech, reports Gartner

Sounds alarm about overreliance on GenAI to "shortcut buying process".

William Maher Dec 4 2024, 3:32PM Sales & Marketing

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