Westcon-Comstor joins Microsoft Marketplace resale enabled offers program

Westcon-Comstor (Westcon), which specialises in cybersecurity, networking and hybrid cloud solutions, has joined Microsoft’s Marketplace resale enabled offers (REO) program.

According to Westcon, its involvement in the program, which is global, will let its channel partners and vendors accelerate and scale marketplace-led growth by combining hyperscaler reach with its value-added services.

Microsoft REO is designed for channel‑led selling, enabling software vendors to authorise approved channel partners to create and manage private offers on their behalf via Microsoft Marketplace, with Microsoft handling customer billing and payment collection.

While REO simplifies how partners transact through Microsoft Marketplace, Westcon said it goes further by bringing a suite of value-added services that make marketplace growth scalable, including partner enablement, incremental revenue tools and support across renewals and the full customer lifecycle.

“Hyperscaler marketplaces are redefining how enterprise software is bought and sold, but success for channel partners and vendors depends on turning activity into repeatable business,” said Peter Woest, Westcon-Comstor’s cloud marketplace partnership director.

“By wrapping Microsoft Marketplace with our value-added services and technical marketplace expertise, we’re making simplicity and scale a reality and allowing partners to quickly establish, build and grow their Microsoft Marketplace business,” Woest continued.

“Microsoft’s priority is to help partners build a strong marketplace practice that is platform‑first, with the right ecosystem support around it,” said Darren Sharpe, marketplace channel lead at Microsoft.

“Westcon‑Comstor is helping partners drive momentum through REO, enabling vendors to extend their reach while keeping the channel at the centre of the customer relationship.”