Westan gets a new sound

Westan has signed an exclusive distribution agreement with Australian loudspeaker manufacturer Whatmough Audio.

Previously, Whatmough sold its products direct to customers.

Kee Whatmough, director of Whatmough Audio said the decision to go through the channel was based on the logistics and services that Westan provided making it easier to ship its products to the reseller channel.

"Westan will also be able to provide services, because it's hard for us to keep a sales person around to continually service the supplier," she said.

The exclusive agreement allows Whatmough to focus its energy and resources on research and development of products, said Whatmough.

distribution strategy westan whatmough