VMware names Jenni Flinders as global channel chief

VMware has filled its long-vacant global channel chief role, naming Jenni Flinders as vice president of worldwide channels.

Flinders will be responsible for developing and executing the overall VMware channel strategy for the virtualisation vendor’s global partner ecosystem. She will report to former worldwide channel chief Brandon Sweeney, who departed the role to become senior vice president of worldwide commercial and channel sales in August last year.

“I’m honoured to serve as VMware’s new worldwide channel chief, and can’t wait to team with our renowned and robust partner ecosystem,” Flinders said. “Our partners are key to helping customers realise the value of VMware solutions, including our compute, cloud, mobility, networking and security offerings. They are a critical source of valued expertise to customers around the world.”

Flinders joins VMware from US-based consulting practice Daarlandt Partners, where she served as chief executive, focused on channel strategy. Prior to that, Flinders spent 15 years in various channel, sales and marketing executive roles across multiple locations at Microsoft.

Speaking of the appointment, Sweeney said Flinders’ track record of driving innovation in IT would make her a valuable member of the global channel team.

“I’m excited to have Jenni work closely with our world-class partner ecosystem to empower our customers to accelerate their digital transformations and integrate public clouds to scale and extend their businesses,” he said.

VMware’s Australian head of channels and general business is Kerri-Anne Turner, who joined the company in early 2016.