Tech Research Asia acquired by Omdia

Omdia has acquired IT analyst, research and consulting firm Tech Research Asia (TRA).

The TRA team - comprising of Tim Dillon, Trevor Clarke, Mark Iles and Michael Barnes - will join Omdia’s operations in key APAC markets, enhancing the organisation’s capacity to support technology vendors, service providers, and enterprise clients throughout the region.

The addition of TRA also builds on Omdia’s existing presence in the channel and enterprise IT space, following the acquisition of analyst firm Canalys in 2023.

With nearly 40% of Omdia’s almost 300-strong analyst team and a significant portion of its global client base located in APAC, the integration aims to reinforce Omdia’s leadership in the region. 

Omdia president Bill Morelli said bringing the TRA team into Omdia marks an important step for the team.

"Their deep understanding of the enterprise and channel landscape in APAC significantly strengthens our regional offering," he said.

"As we expand our community and support more clients across the region, their expertise will be a major asset.”

TRA founder Tim Dillon stated joining Omdia allows TRA to build on the foundations its already laid while expanding the value it delivers to clients.

"We’re excited to contribute to a global research organisation that understands the importance of regional insight, and we look forward to bringing new perspectives to Omdia’s growing client base," he said.

TRA co-founder Trevor Clarke said this is a natural evolution for TRA.

"We’ve always been focused on helping clients make better technology and business decisions, and with Omdia’s global reach and depth, we’ll be able to do that at even greater scale," he said.

"We’re proud to be part of this next chapter.”

TRA director Mark Iles added that the team is excited to expand the work it does across the APAC channel by joining Omdia at a time of growing momentum in the global channel space.

"With the addition of Canalys and a strong focus on partner ecosystems, Omdia is well positioned to drive meaningful insight and impact for clients navigating this evolving landscape," he explained.

Trevor Clarke is a speaker at techpartner.news' Pipeline conference next week.