Superloop inks pair of deals with Football Australia

Superloop has signed on as Football Australia’s official telecommunications partner for the Australia Cup.   

In a separate, term-aligned agreement, Superloop will also provide Football Australia with the connectivity infrastructure necessary to introduce AI camera technology across key Football Australia and Member Federation venues, enabling the automated delivery of 4K resolution streams to YouTube, OTT platforms, and other domestic and global media destinations.    

This includes the provision of dedicated high-speed nbn connectivity at Darwin Football Stadium, one of the first Superloop sites to be activated, now powering the automated production of all Men’s and Women’s Premier League games in the NorthZone competition.       

Superloop’s group executive, business and wholesale, Daisey Stampfer, said, the company is excited to be playing a role in supporting the broadcast of grass roots football and unlocking opportunities for future innovation via its high-performance network. 

“I can’t wait to see these stadiums come online as we roll out the infrastructure and I can’t wait to see those community clubs give it a red hot go in the Australia Cup,” she said. 

Football Australia’s CEO, James Johnson, said the partnership with Superloop signifies a pivotal moment in our digital transformation journey.  

“Superloop's expertise and technology will allow us to deliver a more dynamic and engaging live streaming experience to fans nationwide, while unlocking cost efficiencies and new revenue streams for the sport,” he said.