Specialist distributor Midwich Australia acquires Melbourne video and photography distie Blonde Robot

Audio-visual and document solutions distributor Midwich Australia has acquired Melbourne-based distributor Blonde Robot.

Blonde Robot, which specialises in professional video, broadcast and photography, will report into Midwich Australia managing director Michael Broadbent, with Chris Horsley-Wyatt staying on as chief executive.

“Everyone at Blonde Robot is very excited to join the Midwich Group and to work with Michael and his team,” Horsley-Wyatt said.

“This partnership will help us achieve our mutual goals which will benefit all of our existing, and new customers and suppliers. Importantly for us, Midwich align with our values of integrity, dedication to staff and to provide outstanding service.”

In addition to its operations in Melbourne, Blonde Robot also has subsidiaries in Hong Kong and Malaysia, operating across the Asia-Pacific region.

Midwich meanwhile is headquartered in the United Kingdom, with its Australian operations based in Sydney. It specialises in audio, video and data distribution and display technology, carrying vendors like Sony, Samsung, Epson, LG, NEC, among others.

“I am delighted to welcome Chris and the rest of the Blonde Robot team to the Midwich Group. We admire the expertise and reputation of Blonde Robot and look forward to working together in the future,” Broadbent said.

“We believe that the knowledge and focus of Blonde Robot will give Midwich the ability to provide a more comprehensive value-added service to our customers in Australasia and the wider APAC region.”