Simplyai acquires data discovery firm Optivia

Australia’s automation AI, data, and agentic AI consulting firm Simplyai has acquired Optivia.

Based out of Melbourne, Optivia provides data discovery and preparation, data quality and governance, analytics and business intelligence solutions.

Simplyai said the acquisition was "a strategic move ... further enhancing capabilities to better serve clients in an increasingly complex data and Agentic AI environment."

Simplyai MD Jason Catania said the company plans to continue to build and develop the Simplyai team and are excited for the growth opportunities that this new investment partnership will provide for Simplyai.

"Whilst continued organic growth is our core focus, this new investment will also give us the platform to continue to explore acquisitions that can complement our existing footprint," he said.

"We will continue to invest in the Australian technology ecosystem to improve outcomes and intergenerational equity for society.”

Optivia MD Phil Ball said joining forces with Simplyai presents an exciting opportunity for the team and clients alike.

"Together, we can offer a comprehensive suite of Agentic AI, Automation and enhanced data solutions and innovate faster than ever before," he said.

Earlier this year, Simplyai launched Catalyst, a Microsoft-centric AI innovation hub designed to accelerate AI adoption and to drive meaningful business transformation across industry.