SAP replaces Cisco-bound director

SAP has appointed Jennifer Arnold as its head of marketing for Australia and New Zealand.

She follows former head of marketing Ray Kloss, who left SAP after decade to join Cisco as its marketing director.

Arnold will be responsible for leading all integrated, social and digital marketing programs, as well as corporate positioning and strategy in ANZ.

“Jennifer has a proven track record in delivering results in this region,” said SAP president and managing director ANZ Andrew Barkla.

“Combined with her strengths in lead generation and sales-support strategies, I look forward to seeing Jennifer lead SAP’s marketing team to even greater heights so that it can continue executing on the campaigns and relationships so crucial for our business.”

Arnold comes to SAP after nine years with Unisys. She led the Unisys Asia-Pacific marketing team for five years, and was most recently global portfolio marketing director and practice consultant, end user services and mobility.

She started at SAP on 4 May.