Nitro has celebrated Nitro APAC 2024 Partner Awards, recognising distributors, resellers and service providers for their role in expanding Nitro’s presence across APAC.
SYNNEX was named Distributor of the Year, Crayon took out Emerging Partner of the Year and Insight won Partner of the Year.
Caroline Sweeney at Insight was named Sales Manager of the Year while SoftwareONE’s Jill Price was bestowed with the MVP of the Year honours.
With APAC’s channel-driven revenue surging to 58% YoY, Nitro is strengthening its channel-first strategy with increased investments in partner enablement, co-marketing and sales incentives.
Nitro also said it had picked an APAC Partner Advisory Board (PAB), made up of key partners from across the APAC region, including distributors, resellers, and solution providers who play a strategic role in Nitro’s channel ecosystem.
The purpose of the PAB is to provide a forum for open dialogue between Nitro and its partners; share insights and feedback to shape Nitro’s channel strategy and product direction; align on go-to-market initiatives; foster deeper relationships and knowledge-sharing across the partner network; and offer exclusive insights into Nitro’s product roadmap and development to ensure partners stay ahead of industry trends and customer needs.
To celebrate the forming of the PAB, Nitro held an event to bring together partners and distributors across Australia, New Zealand, India, and Southeast Asia, where keynotes from Nitro’s leadership team outlined Nitro’s growth strategy, partner-first initiatives and roadmap for 2025.
Partners also gained insights into Nitro’s latest product developments, co-marketing support, and strategies for helping organisations transition from legacy PDF and eSign solutions.
“Aligning on a shared vision ensures we will continue to drive success to customers and users alike in APAC,” said Nitro CEO Cormac Whelan.
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