Optus says ‘yes’ to print solution from Lexmark

The Optus ‘yes’ shops has a wide range of products and services, including 2G and 3G mobile phones and plans, landline telephone deals, internet and broadband services, Optus TV packages, and wireless products and accessories.

Lexmark’s C534dn colour laser printers and X646e multifunction printers (MFPs) will be used in Optus ‘yes’ shops for a wide range of scanning, printing and storage capabilities.

Optus wants the MFPs to improve the storage and archiving of sensitive customer documentation via an embedded scanner. Franchisees will now be able to scan a customer contract, store it electronically and then retrieve it immediately when required.

Additionally, the quality colour printing will enable Optus franchisees to print brochures, point of sale materials, customer application forms, and other business critical documentation, in-house and on-demand.

This capability will offer significant benefits to the Optus ‘yes’ shops, including cost savings related to outsourced printing, reduced sales space used to stockpile printing and, most importantly, give employees immediate access to any materials required whenever they need them, said Mark Brunton, sales director at Optus Consumer.

The new technology will also enable significant environmental benefits, reducing the paper usage per shop. Optus has also committed to the Lexmark-sponsored ‘Cartridges 4 Planet Ark’ program, ensuring their used toner cartridges are recycled and not sent to landfill.

“Lexmark will adapt the technology to fit our specific requirements,” Brunton said.