Open Text has expanded its line of Web solutions, to include products and technologies from recently acquired web content management vendor (WCM), Vignette.
Vignette Content Management will be integrated with the Open Text ECM Suite. The ECM vendor planned to release Vignette Content Management version 8.0 and Vignette Portal version 8.0 in the second half of 2009.
Vignette Social Media Solutions (Community Applications and Community Services) will be the basis of a new Social Marketplace offering, to be added to Open Text's Social Media applications.
The vendor has also reached out to resellers, from both vendors, to start talking to their Australian customers about the combined technologies.
Chris Petersen, director of operations for Asia Pacific and Japan at Open Text told CRN Vignette's partners have only just started to join the vendor's channel program.
"However [new] partners can now talk about the end to end ECM story with their customers, he said. "For long term Open Text partners [the combined products] opens a new avenue in the realm of WCM and social media."
Peterson said the vendor had three major levels of partners - Select, Premier and Platinum.
Its channel strategy was to develop "focused partnerships" with its partners and their chosen markets.
"My personal goal is to keep things simple. A simple, straightforward partner strategy always wins out."
The vendor has dozens of specialised partners across the Asia Pacific and Japan region covering various technologies and various verticals.
"Deloitte, Accenture [are joined by] boutique partners like, Melbourne-based, Fastman," said Peterson. "We aren't interested in having hundreds of partners [because] specialisation, quality and reach are our major goals."
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