Nintex names Keith Payne as APAC sales lead

Process intelligence and automation vendor Nintex has named Keith Payne as its new VP of sales for Asia-Pacific (APAC).

Payne replaces Christian Lucarelli, who has assumed the role of Nintex VP of sales for Europe, Africa and the Middle-East (EMEA). 

He brings two decades of IT industry experience, having most recently led APAC sales at insightsoftware between June 2022 and December this year.

“Businesses across the region are demonstrating an incredible appetite to utilise technology to drive efficiency," Payne said.

"Nintex is at the forefront of process management and automation, making this an exciting time to join the team."

“The APAC region presents immense opportunities for growth, and I am excited to lead the sales team in delivering innovative solutions that empower organisations to achieve their business goals."

Payne has also led APAC sales at SAP Concur and FUJIFILM Business Innovation Australia.

“We are thrilled to welcome Keith to the Nintex team," the company's CRO Sean Goldstein said.

"His extensive market sector experience and proven leadership will be a significant advantage as we deepen our investments in and service of the APAC region.”