Users of mobile devices such as smartphones and tablets will rack up 693 billion minutes watching video by 2015, said US analysts In-Stat.
A survey by the group found that almost two-thirds of smartphone users have watched video on their devices while 86 percent of tablet users had also.
“As content restrictions are liberalised and the proliferation of smartphone and tablet devices continues to expand, so too will mobile video consumption,” said In-Stat analyst Amy Cravens.
She noted, however that content producers should take heed that users of smartphones, tablets and notebooks have different preferences when it comes to video, particularly around length and type as well as the method for acquiring it.
“Content providers need to customise their offerings by target platform," Cravens said.
The In-Stat study also found that while smartphones way outnumbered tablets in the market, the gap was closing fast; a positive for content producers given that users of the latter were likely to pay more for video content, it said.
Video was mostly accessed in non-mobile environments such as the home where in-Stat noted users of devices such as tablets are consuming long-form video.
The main barriers to mobile video growth, it said, were network capacity issues after barriers erected by the content owners themselves.
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