Microsoft Surface off to slow start

By on
Microsoft Surface off to slow start

Microsoft's new Surface tablet had a "modest" start to sales because of limited availability, Microsoft CEO Steve Ballmer told French daily Le Parisien.

The world's largest software company put the Surface tablet centre stage at its Windows 8 launch event last month in its fightback against Apple and Google in the exploding mobile computing market.

"We've had a modest start because Surface is only available on our online retail sites and a few Microsoft stores in the United States," Ballmer was quoted as saying.

The new device, which runs a limited version of Windows and Office with a thin, click-on keyboard cover, is being positioned by Microsoft as the ideal combination of PC and tablet that is good for work as well as entertainment.

Ballmer also said 4 million upgrades to Windows 8 were sold in the three days following the system's launch.

The launch of Windows 8 has already raised the hackles of European Union regulators, who warned Microsoft not to repeat the mistake of denying consumers a choice of rival web browsers in its new operating system, in a dispute that has already cost the software giant more than $US1.3 billion in fines.

Got a news tip for our journalists? Share it with us anonymously here.
Tags:

Log in

Email:
Password:
  |  Forgot your password?