Laser has appointed William Tse as general manager for products and marketing.
The consumer electronics provider created the new role as a result of its product category expansion in Australia and New Zealand.
Laser's managing director Chris Lau said: “We are delighted to welcome William on board. He brings with him 20 years of experience in [consumer electronics] and an extensive background in product development.”
Tse joins Laser after seven years as country manager at Viewsonic.