Lara Barnett becomes Kinetic IT's head of marketing

Australian IT services provider Kinetic IT has appointed Lara Barnett its head of marketing, with a focus on strengthening partnerships and driving market expansion.

Barnett has more than 15 years’ B2B marketing experience across the Asia-Pacific region, with a background in the IT services sector. She joins Kinetic IT from Logicalis, where she led the Australian marketing team.

“Lara’s leadership and vision will help us amplify our partner collaboration, and aligns with our ambition to strengthen our position as the trusted, sovereign technology partner to Australian public sector and enterprise organisations,” said Michael North, CEO of Kinetic IT.

Barnett, who will be based out of Sydney said she is thrilled to be stepping into the role of leading Kinetic IT’s marketing function at such a pivotal time for the business.

“Kinetic IT brings a distinctive value proposition deeply rooted in our Australian identity, with dedicated onshore expertise that’s increasingly vital in today’s technology landscape," she said.

"I see great potential to amplify our business strategy through marketing, generate real business value, and create a differentiated brand that resonates with customers and partners alike.”