Jands appoints Geoff Smith as chief executive officer

By Staff Writer on Sep 2, 2026 12:37PM
Jands appoints Geoff Smith as chief executive officer
Geoff Smith, Jands.
Supplied

Jands, an Australian distributor of professional audio, video and lighting technology, has appointed Geoff Smith as chief executive officer.

Smith has spent 24 years with Jands, most recently as chief operating officer, where he held responsibility for strategy, people, operations and supply for more than five years.

Earlier roles include general manager of distribution and leadership positions across marketing and business development.

"Geoff has spent 24 years helping build Jands into what it is today. He understands our brands, our partners and our people better than anyone, and the Board and I have complete confidence in his leadership," Jands chairman and founder Paul Mulholland said.

"This appointment is about backing someone who has a proven track record, and who I believe will set Jands for success in our next chapter."

"It's a privilege to lead a company I care about as much as Jands. Our job has always been to bring the world's best brands to Australia and New Zealand and stand behind them with real support," Smith said.

"That doesn't change. What excites me is building on 55 years of trust to keep delivering for our partners and customers as the industry evolves."

Jands distributes professional AV, entertainment and installation technology brands across Australia and New Zealand.

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