In line with its strategy to use interesting and relevant content as a service differentiator, McQueen will lead a 12-person team that acts as an in-house digital media agency delivering content, applications and services via a range of platforms.
Internode Media is responsible for managing areas such as the Internode Games Network and Internet radio as well as TiVo, iPhone apps and chumby.
McQueen has spent 10 years as an experienced Internet professional working in new media, broadband and telecommunications.
He previously worked for Telstra and in London at Audi and Microsoft.
"My role at Internode provides the opportunity to use and extend the skills I've acquired overseas to work at the cutting edge of digital media in Australia," he said.
"Internode Media has been set up with a talented team to create great content that both attracts and retains customers.
"As the broadband market matures, Internode will increasingly distinguish itself by offering a richer, easier and more interesting online experience for its customers."