Cloud integrator Sqware Peg has expanded its services to include distribution after being appointed a master supplier for marketing platform provider Eloqua.
The companies first hooked up two years ago when Sqware Peg was appointed Eloqua's reseller partner in the region. The new arrangement will see Sqware Peg remain a reseller partner as well as Eloqua's exclusive distribution partner in Australia and New Zealand.
Sqware Peg will build a network of partners, including other CRM consulting companies and marketing agencies, it said. Selena Papi, Asia Pacific marketing manager at Sqware Peg, said it currently has no resellers on board.
"It will be a step-by-step process over the next six months," she said.
The new distribution services are focused on Eloqua only, Papi said.
Rob Brewster, senior vice president, business development at Eloqua, said: "Our goal is to align ourselves with partners that create optimal marketing ecosystems.
"We also both work with salesforce.com...and we'll also now be able to effectively support our global, multinational clients who have operations in the region."
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